That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

Mental exercises have a positive impact on the information search process. Despite all the changes, the fundamentals of search engines remain the same. Database coding and analysis provide information for the development of personalized communications. Your target keywords should be in the H1 tag. Your H1 however can be different …

The media strategy spells out the media to be used and the creative considerations. It helps if you like to write. 70% of the links clicked on by web users are organic results. Personalization is one of the most talked about frontiers in search.

One element of your strategy should …

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to benefit the most. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume …

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones which are …

The way that websites are built are more important and more scrutinized by the algorithms. Many consumers follow brands on social media, for a variety of reasons. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different …

When it comes to long-term SEO strategies, there are so many tactics to consider. and note the subtle differences. That information alone will tell you a lot about what you need to do for your site. Optimising your website to rank higher on search engines is an important strategy to …

For collocation hosting, use local providers in your area. If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty …

A strong integrated marketing communications (IMC) foundation combines an analysis of the firm's image and brands with assessments of consumer and business buyer behaviors. There are many factors that influence search engine rank (how a page positions in Google's search results.) Remember that you are writing to engage and advice …

Think about the questions your visitors have that drove them to your site in the first place. The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. However, the phrases 'organic coffee beans' and 'best coffee shops' offer plenty of …

Every piece of information about a page can be turned into a long list of words. Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot …

Using PPC in parallel with SEO can be helpful. At the top of any page, type the phrase "search engines" into your Search Bar to attain access to several different internet sites that specifically aid in searching. By convention, use underlined text only to represent links. With content being king …

Obtaining Backlinks can be a tricky process that takes lots of time and patience. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified …

Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. This is especially important with search forms, which should be visible on all your pages. When optimizing your Google My Business page, remember to upload your business logo and photos of your business …

In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or …

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... If you're an SEO-newbie you'll probably hear lots of new and complicated terms. During information retrieval, searchers often change focus to different aspects of their tasks. Don't presume that the redirection …

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise …

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Additionally, you can pay to have your website ranked above organic results in search result pages. The number of external links you receive is important. Some of the …

Before doing anything else, learn about your business in relation to its online presence. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Advertisers have long understood the power of messages that address people's emotional …

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. This wasn't always the case, but Google is now looking at paid links carefully. Keyword research helps you identify keywords that appeal to a target audience …

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). Use Fetch as Google to test whether Google can crawl and index important pages within your site. There are two key choices to make when …

That's potentially twice a day! Ask your developer to create a list of redirect URLs . So what does this mean for your business? I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing …

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a …