What are your brand's strengths? Each piece of content you audit will have several data metrics attached to it. Getting your organisation listed in a free business directory UK can help to boost your profile. Google Beverley to give people actual content-not blank spaces where content should be. Think of …

For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. The aim of SEO is to rank highly in a search engine; Find a professional company that can actually deliver results and be willing to pay a reasonable price …

This keyword uses numerous different words and as such can also be known as a search phrase. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Content marketing, or …

People spend very little time engaging with content. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Brand awareness means the consumers recognize and remember a particular brand or …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can …

There are remedies that a company can take when they encounter bad traffic or other competitor activity. Sometime you heard that Seo is dead, but no it's not actually dead. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an …

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. You will never get enough traffic on your website. That's the human nature. We always strive for more …

Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. In the eyes of Google, you'll earn a higher authority by having a better-functioning site, such as one that's optimized for mobile devices, loads quickly, and has an optimized internal …

What you already know about your business is right - the Web is a new medium, not a new universe. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. When it …

Ask your designer about these suggestions: When using HTML, select fonts that were designed for the Web: Verdana and Trebuchet for sans serif type and Georgia for serif. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don't want …

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren't searching online to look at pretty websites. They're searching online for a specific reason and …

t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for …

Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners …

Uploading your sitemap to Google can have a positive impact on SERPs. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on …

Even after grabbing the audience's attention, keeping it can be challenging. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …

Developing a sound technical strategy involves many technical considerations. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Does the homepage feel trustworthy? Your best bet is to choose keywords most closely aligned to your website with the least …

Content that empathizes with prospective customers' emotions can guide them through their journey as a buyer. Finding meaningful ways to incorporate photos and visuals into the brand experience becomes the marketing challenge. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate …

In today's competitive market, SEO is more important than ever. Deciding who will design your site is a strategic marketing decision. If you've got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Start …

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. However, this will only affect your mobile search rankings. Twitter is the easiest and quickest way to learn what is happening. 'Mobile indexing first' means that Google will look at the mobile …

Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers aren't ready to make an immediate purchase every time you contact them. At a bare minimum, include social sharing buttons on your content. Create and submit sitemaps for each country in …

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Google stopped updating …

A search engine is a powerful piece of software that utilizes algorithms. What are your general and specific expectations? Does this really matter? I would say yes. When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google authority than your site Include …