A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can grow over time, like a lifelong reputation …

The best way to know what you're up against is to simply search it. When it comes to long-term SEO strategies, there are so many tactics to consider. The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Every page after …

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. The consumer's objective during an external search will be to acquire information leading to a better, more informed decision. The …

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Many of the modern search engines now boast upward of a few billion indexed documents. Typically, you can get an account set up for a few …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators …

Doing this takes a little work but is well worth it. Will you still need a listing in the Yellow Pages? Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Furthermore, any deviations from the original SEO plan should be documented with appropriate rationale …

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. When someone …

Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't …

Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and …

content, backlinks, and keywords. But what is low quality, thin content? The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v?alue of links by the domains they come from and the …

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Create landing pages for your chosen key search terms. They must be relevant to users and contain the …

All websites stand to benefit from SEO. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. You can get started with Google sitemaps and other webmaster tools by …

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Constantly posting fresh content will mean that a search engine has to index them; so …