The death of white hat SEO

It's totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run. Content is a very important part of …

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Who are your customers and what do they want?

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for …

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What you should have asked your teachers about html

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. Social listening patterns assist in identifying customer advocates. News articles can never be evergreen because they have an end date and refer to current events. Fees for renewing a domain in this …

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Never underestimate the influence of SEM

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Remember that link exchanges make the web go round

Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the …

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The ultimate revelation of meta tags

A piece of content should be organic and genuinely helpful. Customers desire sincere interactions. Only then you will have a qualified traffic for your online business. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' effort. They don't have to …

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Establish your position regarding web crawlers

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Advertisers utilize several persuasion methods. The …

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Negative SEO is a real threat

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. If you are going to use freelancers, beware of duplicate content …

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The hidden agenda behind SEO campaigns

Research keywords and competing websites to select ideal keywords. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Setting goals enhances the probability that social media marketing investments will succeed. Keyword selection is the starting point of the small business …

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Having fun with local search

Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. You may even get some surprises in terms of which pages are getting hits. If you purport to be an expert site, then you'd better make sure you have experts writing …

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Design + SEO campaigns = Greatness

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Without discounting the value of links and …

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Make link research a priority

As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. In fact, three out of four local results included websites who had "seo" in their URL. This can give you a jump start when launching your …

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Make sure you know exactly what you're doing with landing pages

Other times, companies will hire specialists to help them with their SEO needs. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. The ideal situation for many businesses is the hope that one of their Tweets will …

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Myths and misconceptions about social media

In organic search, you don't have to continually pay to be seen, and once you've reached the first page of Google (and you have quality content and a trustworthy site), you'll often stick there for a long period of time (depending on the amount of competition). Budgets for online advertising …

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Losing Focus on forums

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Grab readers with headlines. You'll get better results if you ask your audience to phone you for a specific reason; of course, provide the phone number. Your global navigation also distributes your …

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Quick tips regarding hits

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's …

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