Turn your indexed pages into a high performing machine

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

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Learn to do widgets like a professsional

The individuals or businesses within the market segment should be similar in nature, with the same needs, attitudes, interests, and opinions. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Reviews are a ranking factor for Google. Listings with …

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Never changing web crawlers will eventually destroy you

For instance, an esteem message would talk about the exclusivity of owning jewelry from Tiffany's, not about saving money. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Backlinks are links to your content from other websites, social media posts, and …

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Difficult things about link building

During information retrieval, searchers often change focus to different aspects of their tasks. Although many marketers don't agree, it seems, it is certainly possible to oversell your brand identity. Nobody has unlimited patience these days. That becomes even more valuable when you consider that only 8.5% of all traffic …

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Find out more about domain authority

Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are able …

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Go the extra SEO mile

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. E-commerce …

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How to diagnose URLs related issues

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Keep it short. Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. SEO versus SEO Services …

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The infamy behind analytics

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and …

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The lazy way to gateway sites

Geo-targeting represents a unique and attractive feature of mobile marketing. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don't stuff your footer with all kind of irrelevant …

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Things that make you love and hate webmaster tools

Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. Video transcriptions improve indexing and usability, and add supplementary content. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in …

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When your use of keyword density becomes obsessive

Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. In terms of sales, being a top-ten …

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Everything you need to know about web crawlers

SEO is only beginning to be taught in university courses and part of degree level courses and even there it's difficult for them to keep up with all the changes that are happening. If I've convinced you of the importance of SEO, you're probably starting to wondering how you perform …

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Facts about citations that will make you think twice

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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