Its default search interface mode is Web, and you can change this to Images, Maps, Shopping, or Gmail, among others. When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google authority than your site Include similar content to your web page Use …

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. Different search queries with different intent will result in different results. Google has …

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Many customers consider the benefits a product provides. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions …

Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. This could be something as simple and generic as 'coffee'. A common …

Backlinks are the foundation to Google's algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same …

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. If you are looking for a single-word English domain, you are likely to be disappointed unless you are willing to spend money …

Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the less than 300 words category. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. If you want to …

But if you're waiting for an SEO signal, there are two factors that can help nudge you in the right direction. In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word …

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. Bear in mind that your keyword or phrase should be the most frequently used term in …

In many cases, paid search is much faster for testing user flow or usability. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via …

Google learned that when people search for the term "SEO," they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Always keep …

Including your target keyword within your page title positively correlated with higher search rankings. Google places clear value in this method and to be a success online so should you. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Contrary to popular belief, linking out to relevant external websites does not …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google …