More importance is given to bread crumbs

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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How long is my content alive?

Google loves links. JavaScript, a type of code often used for the creation of buttons, navigation, tracking, and so on, is another double-edged sword. At the very least, quarterly assessments are required. I couldn't begin to think I could afford a wonderful large rocking horse . If you're looking for local …

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How to reinvent quality without looking like an amateur

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious …

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Don't waste your time on untargeted traffic

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. The targets provide a sense of direction and prevent personal biases from affecting selection …

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Focus on performance, user experience, and gateway sites

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Google Trends allows you to see search trends over time which lets you compare which terms are most searched; this helps you decide whether There are …

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Define your goals with regards to web 2.0

Singleword domain names can sell for millions of dollars. Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well …

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How to turn webmaster tools into success

If you have a B2B site for oceanographic equipment, there's no point in blogging realtors - unless they lease underwater property. When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by …

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Why has domain authority been so popular?

When an advertisement presents a product's benefits in an emotional framework, it will normally be more effective, even in business-to-business ads. When a URL is requested that doesn't exist, return a 404 HTTP status code so search bots know the link is broken. It's better to have a custom 404 …

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The lazy way to doorway sites

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. But by 2010, people used five million hashtags daily so Twitter began to index them. Search engines …

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What's the story about webmaster tools

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Purchase and visit histories do not provide complete information. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine …

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Interesting stickiness tactics that can help your business grow

Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page …

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My SEO has got out of hand

How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. The order that websites are ranked in is a very complex and …

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Quality over quantity when it comes to URLs

One day it's perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it's usually possible to recover your visibility, or at least some of it, whether it's a matter of asking for a reconsideration or changing your site so …

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Take care when dealing with local search

Simple amnesia? The solution that this site implemented was to add internal canonical tags to all the pages. If you command authority in your specific niche, Google will always see you as an important asset. You certainly don't want to see your visitors land on your home page and immediately …

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Things your competitors know about keyword research

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Do not …

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This year will be the year of trust rank

If you lose direction, you'll end up wasting money. More important, learning can occur. Evaluating keywords for relative opportunities is still very tough. However, the phrases 'organic coffee beans' and 'best coffee shops' offer plenty of information about the kind of searcher and what content they are looking for.

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Help a particular phrase to pop in the mind of the searcher

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Keyword-based titles help establish page theme and direction …

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Reasons that marketers love long tail search

They also deliver what they promise to the user as they enter the site. In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. It takes time for the search engine to locate the site. E-commerce focuses on selling goods and services over …

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Take a customer focused approach to keyword stuffing

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines want to see and provide to searchers. Content gating …

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