There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don't push out a robots.txt that blocks your website accidentally. Search Engine Optimization …

Content converts as it helps establish a company’s expertise. A customer relating a positive experience with a brand offers a testimonial. If you are looking for a single-word English domain, you are likely to be disappointed unless you are willing to spend money to buy a domain from a …

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

Is it bringing you more eyeballs on your website and clients buying your products/services? Categories are other components of blogs that can help your SEO effort. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Invest time and efforts …

A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Simplicity is underrated. You don't want to have visitors relying on the back …

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. If you're just getting started in content creation, it can be quite easy …

How can you answer them and show them you have solutions? To be effective, an SEO strategy should match the message to the appeal and executional framework. You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative …

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. Corporate communications like public relations, social media, and email also fall under the SEO umbrella. If the links …

If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. The Google algorithm …

This is usually enough to get the link removed. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. High-quality, timeless content performs better in search engines than short-lived articles. SEOs have a weird way to describe this voting process; they call it "link juice." If …

Internal search result pages are produced when someone conducts a search using an eCommerce website's internal search feature. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. The Penguin Update in April 2012 introduced a …

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top spot on Google called position zero. You've probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets …

We know consumers want personal interactions with brands, but they also want them in real time It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. Many companies underestimate how much time and money it takes to be successful …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If the URL hasn't been indexed yet, this stops search bots indexing the page which is what …