Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. It takes work, and work costs money, particularly if you hire a consultant …

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like …

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. Once you've had a good think about your niche, make a list of search terms that you think are well suited to your business that you'd like …

Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. I do not think Google title and H1 tags need …

The main text content on the page must be unique to avoid Google's page quality algorithms. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. In these instances, you leave it to the search …

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" Your keywords are likely to dictate your website's success online, and you cannot afford to target the wrong terms. The best domain names …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. All of these strategies can be rolled up into a single artifact: the SEO plan. With the popularity of this service …

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

I mean, most websites outsource their SEO to an agency - it's just not cool ripping down someone's online presence for actions they did not take. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. From Google's point of view, it …

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. When the Web first gained popularity …

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. The advent of Global economy nearly makes every business have an online presence. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page …

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Internal linking …