An SEO specialist should know how long content needs to be and to avoid keyword stuffing. The advent of Global economy nearly makes every business have an online presence. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page …

Other times, companies will hire specialists to help them with their SEO needs. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. The ideal situation for many businesses is the hope that one of their Tweets will …

How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. The order that websites are ranked in is a very complex and …

In organic search, you don't have to continually pay to be seen, and once you've reached the first page of Google (and you have quality content and a trustworthy site), you'll often stick there for a long period of time (depending on the amount of competition). Budgets for online advertising …

That information alone will tell you a lot about what you need to do for your site. Most people resent spam, and response rates are extremely low, in addition to damaging the brand's reputation. Individuals do not have to type a reply or send a video - they can simply talk …

One day it's perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it's usually possible to recover your visibility, or at least some of it, whether it's a matter of asking for a reconsideration or changing your site so …

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Internal linking …

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Create landing pages for your chosen key search terms. They must be relevant to users and contain the …

Simple amnesia? The solution that this site implemented was to add internal canonical tags to all the pages. If you command authority in your specific niche, Google will always see you as an important asset. You certainly don't want to see your visitors land on your home page and immediately …

What happens when you search for information? Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Comparative ads often capture the consumer's attention. Many times people set unrealistic expectations for themselves. They think generating content for …

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with …

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Do not …

But if you're waiting for an SEO signal, there are two factors that can help nudge you in the right direction. In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word …

If you lose direction, you'll end up wasting money. More important, learning can occur. Evaluating keywords for relative opportunities is still very tough. However, the phrases 'organic coffee beans' and 'best coffee shops' offer plenty of information about the kind of searcher and what content they are looking for.

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Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant coffee brands can have a YouTube …

This is usually enough to get the link removed. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. High-quality, timeless content performs better in search engines than short-lived articles. SEOs have a weird way to describe this voting process; they call it "link juice." If …

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... If you're an SEO-newbie you'll probably hear lots of new and complicated terms. During information retrieval, searchers often change focus to different aspects of their tasks. Don't presume that the redirection …

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. Bear in mind that your keyword or phrase should be the most frequently used term in …

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise …

In many cases, paid search is much faster for testing user flow or usability. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via …

Google learned that when people search for the term "SEO," they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Always keep …

All websites stand to benefit from SEO. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. You can get started with Google sitemaps and other webmaster tools by …

Internal search result pages are produced when someone conducts a search using an eCommerce website's internal search feature. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. The Penguin Update in April 2012 introduced a …

Including your target keyword within your page title positively correlated with higher search rankings. Google places clear value in this method and to be a success online so should you. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

In its simplest form, off-page optimization can be referred to as increasing a website's authority. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is …

This part of why having a blog can help build authority. A critical mass of online appearances lends your site credibility. For experienced marketing teams, the content creation process has become a high-level assembly line. One involves showing consumers the negative consequences of failing to buy a particular brand.

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In today's competitive market, SEO is more important than ever. Deciding who will design your site is a strategic marketing decision. If you've got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Start …

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Keyword-based titles help establish page theme and direction …

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top spot on Google called position zero. You've probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets …

We know consumers want personal interactions with brands, but they also want them in real time It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. Many companies underestimate how much time and money it takes to be successful …

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. However, this will only affect your mobile search rankings. Twitter is the easiest and quickest way to learn what is happening. 'Mobile indexing first' means that Google will look at the mobile …

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Constantly posting fresh content will mean that a search engine has to index them; so …

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Grab readers with headlines. You'll get better results if you ask your audience to phone you for a specific reason; of course, provide the phone number. Your global navigation also distributes your …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If the URL hasn't been indexed yet, this stops search bots indexing the page which is what …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Contrary to popular belief, linking out to relevant external websites does not …

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Additionally, you can pay to have your website ranked above organic results in search result pages. The number of external links you receive is important. Some of the …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer …

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Mobile differs from other media in ways that result in both opportunities and challenges for marketers. Google Plus works powerfully and Google has really given their Plus button a big …

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's …