This part of why having a blog can help build authority. A critical mass of online appearances lends your site credibility. For experienced marketing teams, the content creation process has become a high-level assembly line. One involves showing consumers the negative consequences of failing to buy a particular brand.

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In today's competitive market, SEO is more important than ever. Deciding who will design your site is a strategic marketing decision. If you've got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Start …

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Keyword-based titles help establish page theme and direction …

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top spot on Google called position zero. You've probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets …

We know consumers want personal interactions with brands, but they also want them in real time It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. Many companies underestimate how much time and money it takes to be successful …

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. However, this will only affect your mobile search rankings. Twitter is the easiest and quickest way to learn what is happening. 'Mobile indexing first' means that Google will look at the mobile …

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Constantly posting fresh content will mean that a search engine has to index them; so …

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Grab readers with headlines. You'll get better results if you ask your audience to phone you for a specific reason; of course, provide the phone number. Your global navigation also distributes your …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If the URL hasn't been indexed yet, this stops search bots indexing the page which is what …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Contrary to popular belief, linking out to relevant external websites does not …

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Additionally, you can pay to have your website ranked above organic results in search result pages. The number of external links you receive is important. Some of the …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer …

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Mobile differs from other media in ways that result in both opportunities and challenges for marketers. Google Plus works powerfully and Google has really given their Plus button a big …

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's …

They also deliver what they promise to the user as they enter the site. In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. It takes time for the search engine to locate the site. E-commerce focuses on selling goods and services over …

Before doing anything else, learn about your business in relation to its online presence. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Advertisers have long understood the power of messages that address people's emotional …

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. This wasn't always the case, but Google is now looking at paid links carefully. Keyword research helps you identify keywords that appeal to a target audience …

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). Use Fetch as Google to test whether Google can crawl and index important pages within your site. There are two key choices to make when …

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines want to see and provide to searchers. Content gating …

Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers aren't ready to make an immediate purchase every time you contact them. At a bare minimum, include social sharing buttons on your content. Create and submit sitemaps for each country in …

That's potentially twice a day! Ask your developer to create a list of redirect URLs . So what does this mean for your business? I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing …

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Google stopped updating …

Google, in particular, ranks inbound links from blogs highly. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you're getting to your website and where this traffic …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google …

A search engine is a powerful piece of software that utilizes algorithms. What are your general and specific expectations? Does this really matter? I would say yes. When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google authority than your site Include …

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a …

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal …

The multiattribute approach may be useful for understanding high-involvement purchases. This will not only improve your ranking, but will make your site much more valuable to your visitor. Sitemaps serve two purposes. Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on …

Choosing the right message strategy remains a key ingredient in creating a successful advertising program. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. What this refers to is the advertising competition for a keyword. Google doesn't …