A strong integrated marketing communications (IMC) foundation combines an analysis of the firm's image and brands with assessments of consumer and business buyer behaviors. There are many factors that influence search engine rank (how a page positions in Google's search results.) Remember that you are writing to engage and advice …

Think about the questions your visitors have that drove them to your site in the first place. The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. However, the phrases 'organic coffee beans' and 'best coffee shops' offer plenty of …

During information retrieval, searchers often change focus to different aspects of their tasks. Although many marketers don't agree, it seems, it is certainly possible to oversell your brand identity. Nobody has unlimited patience these days. That becomes even more valuable when you consider that only 8.5% of all traffic …

Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. I do not think Google title and H1 tags need …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. When someone …

Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are able …

Every piece of information about a page can be turned into a long list of words. Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot …

The main text content on the page must be unique to avoid Google's page quality algorithms. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. In these instances, you leave it to the search …

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. E-commerce …

It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. This means that, the more presence you can give on the social media sites, the greater …

Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. You may even get some surprises in terms of which pages are getting hits. If you purport to be an expert site, then you'd better make sure you have experts writing …

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. Maybe a little bit of content writing. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk - not both. There is a technical …

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Keep it short. Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. SEO versus SEO Services …

Maybe your baby is a little less attractive than the others? Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don't want to use large blocks of the same text on …

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. Corporate communications like public relations, social media, and email also fall under the SEO umbrella. If the links …

It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself. The first step when you discover duplicate content is to reach out to the webmaster. Use your or you explicitly as the subject, or implicitly …

Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't …

t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for …

Use boldface, italics, uppercase, and different text color variations for emphasis. Media service companies negotiate and purchase media packages (called media buys) for companies. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic …

Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. This could be something as simple and generic as 'coffee'. A common …

Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners …

Depending on your page layout, menus, ads, and other irrelevant content is frequently placed near the top of the HTML file (within the body tags). Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory …

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). An effective program integrates all marketing a Allow margins to rest the eye rather than push text to the left or right edge of the page …

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this …

Uploading your sitemap to Google can have a positive impact on SERPs. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on …

Using PPC in parallel with SEO can be helpful. At the top of any page, type the phrase "search engines" into your Search Bar to attain access to several different internet sites that specifically aid in searching. By convention, use underlined text only to represent links. With content being king …

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Millions of websites clutter the Internet waiting for visitors. If you're an existing business, you can learn a lot from your current …

Backlinks are the foundation to Google's algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same …

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. You're going to always have outliers, observations that don't fit into the puzzle. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google …

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and …

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. But by 2010, people used five million hashtags daily so Twitter began to index them. Search engines …

Geo-targeting represents a unique and attractive feature of mobile marketing. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don't stuff your footer with all kind of irrelevant …

Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. Video transcriptions improve indexing and usability, and add supplementary content. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in …

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Thanks to Penguin, if …

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. If …

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Purchase and visit histories do not provide complete information. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine …

Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. In terms of sales, being a top-ten …

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" Your keywords are likely to dictate your website's success online, and you cannot afford to target the wrong terms. The best domain names …

Search Engine Optimization is true scientific method that works. One of the most time-consuming parts about link-building is actually finding places that will give you links. By using Google Webmaster Tools or some other type of free online tool to help determine how fast your website loads, compared to your …

Even after grabbing the audience's attention, keeping it can be challenging. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …