I bet you didn't know this about link research

Maybe your baby is a little less attractive than the others? Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don't want to use large blocks of the same text on …

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Keep an eye on conversion rates

Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't …

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Keyword Research

t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for …

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Make a good use of SEO campaigns

Use boldface, italics, uppercase, and different text color variations for emphasis. Media service companies negotiate and purchase media packages (called media buys) for companies. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic …

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More importance is given to meta tags

Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners …

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Pay attention to plugins

Depending on your page layout, menus, ads, and other irrelevant content is frequently placed near the top of the HTML file (within the body tags). Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory …

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Quick tips regarding local search

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). An effective program integrates all marketing a Allow margins to rest the eye rather than push text to the left or right edge of the page …

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Relevance, not quality

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this …

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Short-Term Content

Using PPC in parallel with SEO can be helpful. At the top of any page, type the phrase "search engines" into your Search Bar to attain access to several different internet sites that specifically aid in searching. By convention, use underlined text only to represent links. With content being king …

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Small but important things to observe about gateway sites

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Millions of websites clutter the Internet waiting for visitors. If you're an existing business, you can learn a lot from your current …

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Small but important things to observe about keyword stuffing

Backlinks are the foundation to Google's algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same …

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The best advice I've listened to about anchor text

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. You're going to always have outliers, observations that don't fit into the puzzle. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google …

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The infamy behind analytics

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and …

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The lazy way to doorway sites

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. But by 2010, people used five million hashtags daily so Twitter began to index them. Search engines …

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The lazy way to gateway sites

Geo-targeting represents a unique and attractive feature of mobile marketing. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don't stuff your footer with all kind of irrelevant …

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Things that make you love and hate webmaster tools

Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. Video transcriptions improve indexing and usability, and add supplementary content. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in …

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Update your metrics on a regular basis

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Thanks to Penguin, if …

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What's the story about webmaster tools

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Purchase and visit histories do not provide complete information. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine …

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When your use of keyword density becomes obsessive

Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. In terms of sales, being a top-ten …

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Why I hate bounce rates

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" Your keywords are likely to dictate your website's success online, and you cannot afford to target the wrong terms. The best domain names …

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Write a 1000+ words article about googlebot crawlers

Even after grabbing the audience's attention, keeping it can be challenging. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …

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Actionable tips on scraping and Pinterest

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. It's been consistent with Google's message. You can use several tools that can help you find …

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Be clear, truthful and accurate when it comes to keywords

Developing a sound technical strategy involves many technical considerations. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Does the homepage feel trustworthy? Your best bet is to choose keywords most closely aligned to your website with the least …

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Boost site speed and utilise bread crumbs

Obtaining Backlinks can be a tricky process that takes lots of time and patience. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified …

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Clear and unbiased facts about webmaster tools

Content that empathizes with prospective customers' emotions can guide them through their journey as a buyer. Finding meaningful ways to incorporate photos and visuals into the brand experience becomes the marketing challenge. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate …

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Design + SEO campaigns = Greatness

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Without discounting the value of links and …

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Enthusiastic about googlebot crawlers

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. All of these strategies can be rolled up into a single artifact: the SEO plan. With the popularity of this service …

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Everything you need to know about web crawlers

SEO is only beginning to be taught in university courses and part of degree level courses and even there it's difficult for them to keep up with all the changes that are happening. If I've convinced you of the importance of SEO, you're probably starting to wondering how you perform …

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Facts about citations that will make you think twice

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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Focus on performance, user experience, and keyword stuffing

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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Get rid of link exchanges for good

I mean, most websites outsource their SEO to an agency - it's just not cool ripping down someone's online presence for actions they did not take. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. From Google's point of view, it …

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Get rid of web crawlers for good

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. When the Web first gained popularity …

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