So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). An effective program integrates all marketing a Allow margins to rest the eye rather than push text to the left or right edge of the page …

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this …

Uploading your sitemap to Google can have a positive impact on SERPs. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on …

Using PPC in parallel with SEO can be helpful. At the top of any page, type the phrase "search engines" into your Search Bar to attain access to several different internet sites that specifically aid in searching. By convention, use underlined text only to represent links. With content being king …

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Millions of websites clutter the Internet waiting for visitors. If you're an existing business, you can learn a lot from your current …

Backlinks are the foundation to Google's algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same …

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. You're going to always have outliers, observations that don't fit into the puzzle. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google …

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and …

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. But by 2010, people used five million hashtags daily so Twitter began to index them. Search engines …

Geo-targeting represents a unique and attractive feature of mobile marketing. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don't stuff your footer with all kind of irrelevant …

Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. Video transcriptions improve indexing and usability, and add supplementary content. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in …

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Thanks to Penguin, if …

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. If …

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Purchase and visit histories do not provide complete information. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine …

Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. In terms of sales, being a top-ten …

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" Your keywords are likely to dictate your website's success online, and you cannot afford to target the wrong terms. The best domain names …

Search Engine Optimization is true scientific method that works. One of the most time-consuming parts about link-building is actually finding places that will give you links. By using Google Webmaster Tools or some other type of free online tool to help determine how fast your website loads, compared to your …

Even after grabbing the audience's attention, keeping it can be challenging. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. It's been consistent with Google's message. You can use several tools that can help you find …

Developing a sound technical strategy involves many technical considerations. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Does the homepage feel trustworthy? Your best bet is to choose keywords most closely aligned to your website with the least …

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. If you are looking for a single-word English domain, you are likely to be disappointed unless you are willing to spend money …

Obtaining Backlinks can be a tricky process that takes lots of time and patience. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified …

Content that empathizes with prospective customers' emotions can guide them through their journey as a buyer. Finding meaningful ways to incorporate photos and visuals into the brand experience becomes the marketing challenge. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate …

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Without discounting the value of links and …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. All of these strategies can be rolled up into a single artifact: the SEO plan. With the popularity of this service …

SEO is only beginning to be taught in university courses and part of degree level courses and even there it's difficult for them to keep up with all the changes that are happening. If I've convinced you of the importance of SEO, you're probably starting to wondering how you perform …

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the less than 300 words category. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. If you want to …

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

I mean, most websites outsource their SEO to an agency - it's just not cool ripping down someone's online presence for actions they did not take. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. From Google's point of view, it …

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. When the Web first gained popularity …

Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and …

It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change …

content, backlinks, and keywords. But what is low quality, thin content? The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v?alue of links by the domains they come from and the …

Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page …

If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. The Google algorithm …

Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. This is especially important with search forms, which should be visible on all your pages. When optimizing your Google My Business page, remember to upload your business logo and photos of your business …

A good reliable host is extremely important for any website. Site's load speed is just one of the factors; consider security, uptime, and overall user experience. But it didn't happen. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive …

In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or …

As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. In fact, three out of four local results included websites who had "seo" in their URL. This can give you a jump start when launching your …