Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to benefit the most. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume …

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. The consumer's objective during an external search will be to acquire information leading to a better, more informed decision. The …

When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. International marketers utilize both standardization and adaptation tactics with regard to brands and products. The distinction with an excellence count is that you're calculating components of design, rather than actions of an …

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones which are …

Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. In the eyes of Google, you'll earn a higher authority by having a better-functioning site, such as one that's optimized for mobile devices, loads quickly, and has an optimized internal …

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like …

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. The Google search results page is a …

Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the …

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We'll need to write a whole other post on white hat link building. All sites have a home or root page, which is usually the most frequented page …

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. Once you've had a good think about your niche, make a list of search terms that you think are well suited to your business that you'd like …

The way that websites are built are more important and more scrutinized by the algorithms. Many consumers follow brands on social media, for a variety of reasons. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different …

What you already know about your business is right - the Web is a new medium, not a new universe. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. When it …

A piece of content should be organic and genuinely helpful. Customers desire sincere interactions. Only then you will have a qualified traffic for your online business. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' effort. They don't have to …

When it comes to long-term SEO strategies, there are so many tactics to consider. and note the subtle differences. That information alone will tell you a lot about what you need to do for your site. Optimising your website to rank higher on search engines is an important strategy to …

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Many of the modern search engines now boast upward of a few billion indexed documents. Typically, you can get an account set up for a few …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators …

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and …

Ask your designer about these suggestions: When using HTML, select fonts that were designed for the Web: Verdana and Trebuchet for sans serif type and Georgia for serif. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don't want …

A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Simplicity is underrated. You don't want to have visitors relying on the back …

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Advertisers utilize several persuasion methods. The …

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important …

For collocation hosting, use local providers in your area. If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty …

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. If you're just getting started in content creation, it can be quite easy …

Many people see this design as cluttered, with too much competing superfluous information. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for …

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a …

How can you answer them and show them you have solutions? To be effective, an SEO strategy should match the message to the appeal and executional framework. You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative …

Doing this takes a little work but is well worth it. Will you still need a listing in the Yellow Pages? Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Furthermore, any deviations from the original SEO plan should be documented with appropriate rationale …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. If you are going to use freelancers, beware of duplicate content …

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Effective marketing demands it. Keyword stuffing is simply the process …

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Many customers consider the benefits a product provides. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions …

Research keywords and competing websites to select ideal keywords. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Setting goals enhances the probability that social media marketing investments will succeed. Keyword selection is the starting point of the small business …

Alternatively, use the Frequently Asked Question (FAQ) format. Consumer relationships with brands have transformed. The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. ake sure it's easy for website visitors …

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren't searching online to look at pretty websites. They're searching online for a specific reason and …

Internal backlinks connect different assets - including content, product pages, or other information - together. Naturally, external backlinks will lead to increased brand exposure and sales. This isn't really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. You …

A strong integrated marketing communications (IMC) foundation combines an analysis of the firm's image and brands with assessments of consumer and business buyer behaviors. There are many factors that influence search engine rank (how a page positions in Google's search results.) Remember that you are writing to engage and advice …

Think about the questions your visitors have that drove them to your site in the first place. The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. However, the phrases 'organic coffee beans' and 'best coffee shops' offer plenty of …

During information retrieval, searchers often change focus to different aspects of their tasks. Although many marketers don't agree, it seems, it is certainly possible to oversell your brand identity. Nobody has unlimited patience these days. That becomes even more valuable when you consider that only 8.5% of all traffic …

Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. I do not think Google title and H1 tags need …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. When someone …