Create an Engaging Web Presence by the use of CTR

Think about the questions your visitors have that drove them to your site in the first place. The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. However, the phrases 'organic coffee beans' and 'best coffee shops' offer plenty of …

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Difficult things about link building

During information retrieval, searchers often change focus to different aspects of their tasks. Although many marketers don't agree, it seems, it is certainly possible to oversell your brand identity. Nobody has unlimited patience these days. That becomes even more valuable when you consider that only 8.5% of all traffic …

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Don't forget sitemaps

Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. I do not think Google title and H1 tags need …

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Education is the best legacy when it comes to URLs

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. When someone …

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Find out more about domain authority

Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are able …

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Get rid of gateway sites for good

The main text content on the page must be unique to avoid Google's page quality algorithms. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. In these instances, you leave it to the search …

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Go the extra SEO mile

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. E-commerce …

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Having fun with local search

Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. You may even get some surprises in terms of which pages are getting hits. If you purport to be an expert site, then you'd better make sure you have experts writing …

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How I improved my bounce rates in one day

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. Maybe a little bit of content writing. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk - not both. There is a technical …

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How to diagnose URLs related issues

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Keep it short. Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. SEO versus SEO Services …

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I bet you didn't know this about link research

Maybe your baby is a little less attractive than the others? Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don't want to use large blocks of the same text on …

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Keep an eye on conversion rates

Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't …

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Keyword Research

t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for …

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Make a good use of SEO campaigns

Use boldface, italics, uppercase, and different text color variations for emphasis. Media service companies negotiate and purchase media packages (called media buys) for companies. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic …

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More importance is given to meta tags

Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners …

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Pay attention to plugins

Depending on your page layout, menus, ads, and other irrelevant content is frequently placed near the top of the HTML file (within the body tags). Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory …

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Quick tips regarding local search

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). An effective program integrates all marketing a Allow margins to rest the eye rather than push text to the left or right edge of the page …

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Relevance, not quality

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this …

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Short-Term Content

Using PPC in parallel with SEO can be helpful. At the top of any page, type the phrase "search engines" into your Search Bar to attain access to several different internet sites that specifically aid in searching. By convention, use underlined text only to represent links. With content being king …

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Small but important things to observe about gateway sites

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Millions of websites clutter the Internet waiting for visitors. If you're an existing business, you can learn a lot from your current …

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Small but important things to observe about keyword stuffing

Backlinks are the foundation to Google's algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same …

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The best advice I've listened to about anchor text

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. You're going to always have outliers, observations that don't fit into the puzzle. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google …

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The infamy behind analytics

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and …

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The lazy way to doorway sites

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. But by 2010, people used five million hashtags daily so Twitter began to index them. Search engines …

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The lazy way to gateway sites

Geo-targeting represents a unique and attractive feature of mobile marketing. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don't stuff your footer with all kind of irrelevant …

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Things that make you love and hate webmaster tools

Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. Video transcriptions improve indexing and usability, and add supplementary content. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in …

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Update your metrics on a regular basis

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Thanks to Penguin, if …

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What's the story about webmaster tools

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Purchase and visit histories do not provide complete information. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine …

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When your use of keyword density becomes obsessive

Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. In terms of sales, being a top-ten …

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Why I hate bounce rates

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" Your keywords are likely to dictate your website's success online, and you cannot afford to target the wrong terms. The best domain names …

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Write a 1000+ words article about googlebot crawlers

Even after grabbing the audience's attention, keeping it can be challenging. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …

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Actionable tips on scraping and Pinterest

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. It's been consistent with Google's message. You can use several tools that can help you find …

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