Have you tried the Webmaster Help Forum for help on duplication

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don't just bring people with common interests together, but also let members submit the latest, coolest content. Your best bet is to choose keywords most closely aligned to your website with the …

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How to reinvent quality without looking like an amateur

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious …

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Dealing with Google negativity in relation to splogs

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can …

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Learn to do widgets like a professsional

The individuals or businesses within the market segment should be similar in nature, with the same needs, attitudes, interests, and opinions. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Reviews are a ranking factor for Google. Listings with …

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Self-publishing Parasite SEO based purely on forums

There are remedies that a company can take when they encounter bad traffic or other competitor activity. Sometime you heard that Seo is dead, but no it's not actually dead. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an …

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Find a site that's relevant to your audience

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. Different search queries with different intent will result in different results. Google has …

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Numerous ideas for metrics

The media strategy spells out the media to be used and the creative considerations. It helps if you like to write. 70% of the links clicked on by web users are organic results. Personalization is one of the most talked about frontiers in search.

One element of your strategy should …

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What's the story about content

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones which are …

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Beginner's guide to meta tags

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and …

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Adjust your appearance in search by utilising splogs

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. If you're just getting started in content creation, it can be quite easy …

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Consider social media at the inception

A strong integrated marketing communications (IMC) foundation combines an analysis of the firm's image and brands with assessments of consumer and business buyer behaviors. There are many factors that influence search engine rank (how a page positions in Google's search results.) Remember that you are writing to engage and advice …

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Difficult things about link building

During information retrieval, searchers often change focus to different aspects of their tasks. Although many marketers don't agree, it seems, it is certainly possible to oversell your brand identity. Nobody has unlimited patience these days. That becomes even more valuable when you consider that only 8.5% of all traffic …

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Go the extra SEO mile

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. E-commerce …

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Make a good use of SEO campaigns

Use boldface, italics, uppercase, and different text color variations for emphasis. Media service companies negotiate and purchase media packages (called media buys) for companies. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic …

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Relevance, not quality

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this …

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The lazy way to doorway sites

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. But by 2010, people used five million hashtags daily so Twitter began to index them. Search engines …

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What's the story about webmaster tools

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Purchase and visit histories do not provide complete information. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine …

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Facts about citations that will make you think twice

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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Get rid of web crawlers for good

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. When the Web first gained popularity …

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Make link research a priority

As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. In fact, three out of four local results included websites who had "seo" in their URL. This can give you a jump start when launching your …

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Random musings on SERPs

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Create landing pages for your chosen key search terms. They must be relevant to users and contain the …

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Take care when dealing with local search

Simple amnesia? The solution that this site implemented was to add internal canonical tags to all the pages. If you command authority in your specific niche, Google will always see you as an important asset. You certainly don't want to see your visitors land on your home page and immediately …

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This year will be the year of trust rank

If you lose direction, you'll end up wasting money. More important, learning can occur. Evaluating keywords for relative opportunities is still very tough. However, the phrases 'organic coffee beans' and 'best coffee shops' offer plenty of information about the kind of searcher and what content they are looking for.

Discover …

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Why I hate SERPs

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. Bear in mind that your keyword or phrase should be the most frequently used term in …

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Create a search marketing strategy based on web portals

Internal search result pages are produced when someone conducts a search using an eCommerce website's internal search feature. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. The Penguin Update in April 2012 introduced a …

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How do you feel about authority sites now?

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top spot on Google called position zero. You've probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets …

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How we improved our backlinks in on week

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

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In a nutshell, we will run out of SEO in three months time

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. However, this will only affect your mobile search rankings. Twitter is the easiest and quickest way to learn what is happening. 'Mobile indexing first' means that Google will look at the mobile …

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Learn how to start with analytics

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Constantly posting fresh content will mean that a search engine has to index them; so …

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Make widgets your centre of attention

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If the URL hasn't been indexed yet, this stops search bots indexing the page which is what …

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More focus is put on reporting

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Contrary to popular belief, linking out to relevant external websites does not …

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More importance is given to onsite SEO

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Additionally, you can pay to have your website ranked above organic results in search result pages. The number of external links you receive is important. Some of the …

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Why I hate link building

The multiattribute approach may be useful for understanding high-involvement purchases. This will not only improve your ranking, but will make your site much more valuable to your visitor. Sitemaps serve two purposes. Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on …

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