Quality over quantity when it comes to URLs

One day it's perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it's usually possible to recover your visibility, or at least some of it, whether it's a matter of asking for a reconsideration or changing your site so …

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The first indication should be keyword research

What happens when you search for information? Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Comparative ads often capture the consumer's attention. Many times people set unrealistic expectations for themselves. They think generating content for …

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The local search mystery revealed

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with …

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Things your competitors know about keyword research

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Do not …

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Thinking about static pages makes everything OK

But if you're waiting for an SEO signal, there are two factors that can help nudge you in the right direction. In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word …

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Unlocking the mystery of web portals

Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant coffee brands can have a YouTube …

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Word count is a complicated SEO metric

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise …

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Google gets what they want

In its simplest form, off-page optimization can be referred to as increasing a website's authority. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is …

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Help a particular phrase to pop in the mind of the searcher

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Keyword-based titles help establish page theme and direction …

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Reasons why you cannot fully understand LSI

Before doing anything else, learn about your business in relation to its online presence. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Advertisers have long understood the power of messages that address people's emotional …

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Removing unnecessary plugins from Wordpress

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). Use Fetch as Google to test whether Google can crawl and index important pages within your site. There are two key choices to make when …

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The best advice I've listened to about search engine spiders

Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers aren't ready to make an immediate purchase every time you contact them. At a bare minimum, include social sharing buttons on your content. Create and submit sitemaps for each country in …

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Things you most likely didn't know about quality

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Google stopped updating …

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Top trends in meta tags to watch

Google, in particular, ranks inbound links from blogs highly. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you're getting to your website and where this traffic …

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