How to focus on blogs

People spend very little time engaging with content. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Brand awareness means the consumers recognize and remember a particular brand or …

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Super-easy ways to learn everything about splogs

Optimizing just for search engines may not be enough. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website …

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How long is my content alive?

Google loves links. JavaScript, a type of code often used for the creation of buttons, navigation, tracking, and so on, is another double-edged sword. At the very least, quarterly assessments are required. I couldn't begin to think I could afford a wonderful large rocking horse . If you're looking for local …

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At last - revealed: the secret to white hat SEO

Many SEO teams seek to locate individuals to share information and other facts about a brand. Make sure your backlinks appear to be natural. Don't ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed …

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Never changing web crawlers will eventually destroy you

For instance, an esteem message would talk about the exclusivity of owning jewelry from Tiffany's, not about saving money. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Backlinks are links to your content from other websites, social media posts, and …

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Define your goals with regards to web 2.0

Singleword domain names can sell for millions of dollars. Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well …

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Never underestimate the influence of SEM

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Start simple, but don't forget link research

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. The consumer's objective during an external search will be to acquire information leading to a better, more informed decision. The …

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One important aspect is forums

When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. International marketers utilize both standardization and adaptation tactics with regard to brands and products. The distinction with an excellence count is that you're calculating components of design, rather than actions of an …

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I urge you to think about analytics

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like …

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This story about web 2.0 will haunt you forever

What you already know about your business is right - the Web is a new medium, not a new universe. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. When it …

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Bucket brigades based on quality

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Many of the modern search engines now boast upward of a few billion indexed documents. Typically, you can get an account set up for a few …

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Google ranking factors can be affected by non reciprocal links

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a …

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Negative SEO is a real threat

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. If you are going to use freelancers, beware of duplicate content …

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Never underestimate the influence of hits

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Effective marketing demands it. Keyword stuffing is simply the process …

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Education is the best legacy when it comes to URLs

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. When someone …

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How I improved my bounce rates in one day

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. Maybe a little bit of content writing. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk - not both. There is a technical …

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Keep an eye on conversion rates

Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't …

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Keyword Research

t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for …

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Small but important things to observe about gateway sites

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Millions of websites clutter the Internet waiting for visitors. If you're an existing business, you can learn a lot from your current …

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Why I hate bounce rates

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" Your keywords are likely to dictate your website's success online, and you cannot afford to target the wrong terms. The best domain names …

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Design + SEO campaigns = Greatness

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Without discounting the value of links and …

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Enthusiastic about googlebot crawlers

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. All of these strategies can be rolled up into a single artifact: the SEO plan. With the popularity of this service …

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Focus on performance, user experience, and keyword stuffing

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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Get rid of link exchanges for good

I mean, most websites outsource their SEO to an agency - it's just not cool ripping down someone's online presence for actions they did not take. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. From Google's point of view, it …

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Go long-tail and forget html

Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and …

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How to learn about metrics in a few hours

It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change …

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Interesting stickiness tactics that can help your business grow

Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page …

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Lets look at our approach to ROI

A good reliable host is extremely important for any website. Site's load speed is just one of the factors; consider security, uptime, and overall user experience. But it didn't happen. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive …

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Quality over quantity when it comes to URLs

One day it's perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it's usually possible to recover your visibility, or at least some of it, whether it's a matter of asking for a reconsideration or changing your site so …

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The first indication should be keyword research

What happens when you search for information? Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Comparative ads often capture the consumer's attention. Many times people set unrealistic expectations for themselves. They think generating content for …

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The local search mystery revealed

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with …

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