Be aware of rel=nofollow for links when working on meta tags

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying "less is more" is still as valuable as ever. This is crucial; if your strategy remained stagnant, you could have missed out on …

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Understanding conversion rates in relation to your marketing strategy

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Ask …

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Mobile-First Indexing: Fix issues around mobile-friendly

There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don't push out a robots.txt that blocks your website accidentally. Search Engine Optimization …

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Things to avoid when dealing with SERPs

The other 70% of searches in the "long tail" account for most of the information retrieved from the internet. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they …

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Aligning your goals in relation to cloaking

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it's searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Second, SEO is becoming more easily broken down into smaller …

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Ridiculous rules about link research

Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results-everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. Because the link is relevant and adds value to the content …

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Super-easy ways to learn everything about meta tags

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Get out of the house this weekend, try Beverley and expand your mind with …

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Find an Opportunity Keyword

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Incorporating SEO knowledge into your content writing holds …

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Have you tried the Webmaster Help Forum for help on duplication

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don't just bring people with common interests together, but also let members submit the latest, coolest content. Your best bet is to choose keywords most closely aligned to your website with the …

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Let's talk about link building

For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. The aim of SEO is to rank highly in a search engine; Find a professional company that can actually deliver results and be willing to pay a reasonable price …

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Ridiculous rules about link building

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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It's a win-win strategy with an emphasis on SEO campaigns

The number of times your keyword appears on a given web page is called keyword density. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A good reliable host is extremely important for any website. Site's load …

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Clearly stipulate what SEO cannot achieve

Content converts as it helps establish a company’s expertise. A customer relating a positive experience with a brand offers a testimonial. If you are looking for a single-word English domain, you are likely to be disappointed unless you are willing to spend money to buy a domain from a …

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Search marketing implications related to forums

This keyword uses numerous different words and as such can also be known as a search phrase. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Content marketing, or …

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Winning marketing tactics for white hat SEO

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. How can you base your SEO …

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Learn how to start with search queries

After you have secured your domain, you can start to think about your hosting requirements. Another positioning strategy can distinguish the brand or product by specifying who might use it. Your goal for an optimized title tag is to match the wording that you use with what is being searched …

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Using SEO strategies like the pros

Paying close attention to these areas will help improve your content and authority and increase your rankings, traffic, and conversions. Do they all describe the page accurately? I believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of any search engine …

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I bet you didn't know this about 301 redirects

However, the modern Google algorithms feature a process known as semantic searchh. Many people see this design as cluttered, with too much competing superfluous information. Consistent positioning avoids ambiguity; the message stays clear and understandable. For example, where would one find a rocking horses for sale ? Incidentally, have you tried …

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The latest trends in keyword stuffing

Marketers utilize social media to entice people to visit retail locations, such as restaurants or car dealerships. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points with search engines. But that couldn't be further from the …

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Costs versus Benefits of Search

It documents the steps and activities that are required to get better rankings for a particular site. One of Google's search engine algorithms is called PageRank. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and …

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How to focus on blogs

People spend very little time engaging with content. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Brand awareness means the consumers recognize and remember a particular brand or …

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Aligning your goals in relation to gateway sites

That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many …

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The death of white hat SEO

It's totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run. Content is a very important part of …

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Who are your customers and what do they want?

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for …

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